# identity.md

## Organization Overview
- **Company Name:** IBEX
- **Mission:** To provide the best merino wool clothing and gear, offering soft, moisture-wicking layers suitable for all adventures, underpinned by a commitment to quality.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to quality and customer satisfaction, embodying the motto "We Care What You Wear." (See: [About Us](https://ibex.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce retailer specializing in merino wool outdoor clothing and gear, offering direct-to-consumer sales with free shipping on qualifying orders.
- **Location(s) and Geographic Presence:** Primarily serves the US market with US-only shipping.
- **Key Partnerships and Affiliations:** Details forthcoming.